Search
Google’s core Search business delivered 11% y/y revenue growth in June compared to 10% growth in March. Query volumes continue to grow 4% y/y indicating that user engagement with Search has not been eroded by AI chatbots as I had feared. The message from management was similar to the March quarter, that new generative AI features are driving incremental usage. AI Overviews are driving 10% more queries globally in the categories where they appear, evidence that it is having a positive impact on engagement. That said, the long-term question remains; how does the company ramp monetization in AI Overviews and AI Mode with a user experience that will likely move away from the classic blue sponsored links.
Sundar noted on the earnings call that AI is unlocking new kinds of questions people can ask Google. My sense is he is right. Google is the first stop for information for around 3B people daily, and as consumers learn about AI, it’s logical that they find their way to Google to explore. That’s been the genius of AI Overviews, essentially training everyday users on the value of AI results.
Taking a step back, Google’s Search business remains the workhorse of Alphabet, accounting for approximately 55% of revenue and 75% of profits, and showed stable growth in June despite six months of generative AI hype in the marketplace.
We learned something from Eddy Cue’s May comments. In early May, Apple’s Eddy Cue testified about a dip in Google searches on Safari due to users trying AI chatbots. Google disputed that claim, stating it continues to see overall query growth even on Apple devices. The June numbers back Google’s stance. Any isolated traffic softness in Safari was more than offset by growth elsewhere, such as the Google app, Chrome, and Android. This episode underscores how sticky search is, and if consumers shift from accessing it in one place (Safari), they find another place (Chrome).
Undoubtedly, it’s good news that AI Overviews is improving engagement, but what about monetization? The company was clear on the call that early monetization trends around AI are encouraging, specifically the introduction of AI into search results has not hurt ad performance. Ads shown alongside AI Overviews monetize at roughly the same rate as standard search ads. This suggests that the initial integration of AI into Search has not cannibalized ad clicks or pricing. I believe long-term usage will gravitate to more of a ChatGPT, clean UI. That is different than the AI Overviews collage page of results that mix sponsored links. In other words, the true test will be how does AI Mode stand up with monetization.
