Agentic Search
The biggest takeaway from I/O is that Google is rebuilding Search around agents.
Liz Reid, head of Search, introduced an intelligent search box that uses multimodal reasoning to reformulate questions and help users get to better answers. The more interesting piece: Google is adding information agents that work in the background 24/7 to track topics as they evolve. Think of Search that never stops.
Classic Search was built around intent capture and link discovery. AI Search is moving toward intent completion. You ask, Search reasons, and agents track your search for changes when you go away.
Google’s biggest risk over the past few years has been people no longer thinking of it as the place where finding info begins. But the last year proved that for most consumers, Search is still habitual, and Google has turned that traffic into chatbot-style answers, which is what users actually want. Information agents are what comes next.
As for monetization, that will look different over time. AI Mode answers may eat into some traditional click volume, but agentic Search opens the door to new ad formats and increases the likelihood of monthly subscription revenue.
