Revenue Strength
The company reported 33% y/y revenue growth in March, slightly ahead of the 32% whisper number. For June, management guided to 28% y/y growth at the high end of the range, ahead of the Street at 25%. A year ago, in March of 2025, Meta’s advertising business grew at 16%, which is testimony that AI is not just a future cost center for Meta, but is already improving the core business.
The specifics as to why these AI investments have yielded higher revenue growth are that the company is using AI to improve ad targeting, creative tools, ranking, and engagement.
