Wearables

Gene Munster, Will Thompson

Wearables Model Supports Case for Years of Rapid Growth

We’re updating our Apple Wearables, Home, and Accessories model. This category includes two signature products, Apple Watch and AirPods. While Apple does not report details on those segments, the company has made 24 unique comments since Dec. 2014 related to…
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Apple, Wearables
Andrew Murphy

AirPods Pro, Hearables, and the Future of Audio AR

We’ve written before about our thoughts on AirPods and “hearables” — ear-worn wearables for audio augmented reality: We believe audio as a UI is a key enabler of AR technology. AirPods may not be perfect, but they’ll get better, smarter,…
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Apple, Augmented Reality, Wearables
Gene Munster, Will Thompson

AirPods Pro Evidence of Apple’s Grander Vision for Wearables

Apple’s release of AirPods Pro signals the company’s grander ambitions for the AirPods family, beyond maintaining its position as the best-selling Bluetooth headset. AirPods Pro “transparency mode” adds to features like “Hey Siri” and “magic” device pairing to create a…
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Apple, Wearables
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